currently the only private chat in the game is through Whisper and that is strictly one on one. If there is a need for a group chat, we currently have to go outside of the game, which is not convenient during Kill Events or Server Wars. Sometime you just want to coordinate in the game with only the players that are fighting at the moment and not the entire alliance.

Keeping alliance chat clear during these events is difficult and you can only chat with your alliance, not your alliance and your allies. The need to coordinate with your allies is particularly difficult in the game.

Adding a Group chat tab where you can chat with more than one player at a time would be extremely useful.